Shredding the Status Quo in the Outdoor Industry
Jen Gurecki She/Her
CEO and Co-Founder of Coalition Snow
Learn MoreIt’s late summer 2022 and someone is spray painting the wall outside of the evo store in Portland. But it’s not what you think, it’s artist Hannah Eddy deep in her process bringing her sketches to life in the form of a large-scale mural.
The mural that has since become a familiar staple when visiting the Portland store, is large and colorful, cartoon-like with pops of orange, purple and green. The art portrays a sense of fun, playfulness and joy. There are elements of nature and it includes a long-haired woman on a skateboard and the words “let’s push for progress.”
For Eddy her outdoor pursuits and creating art go hand in hand. And both have been a major part of her life since she was a child. She’s been scribbling and sketching since she was five, bringing fun imaginative ideas into the world. When she was seven, her dad got her a snowboard and she fell in love. Her Grandmother bought her a skateboard around the same time and Eddy taught herself how to do ollies in her driveway. And then came surfing, paddling out into the frigid waters off the Maine coast where she grew up.
Eddy went on to study oil painting at the University of Colorado at Boulder. Still an avid snowboarder she competed a snowboard team and dreamed about seeing her art on a snowboard, but it never occurred to her that creating art in that way could be a job.
Her mediums include oil and acrylic painting, murals, illustrations and digital art. She’s collaborated with numerous outdoor companies with her art appearing on GNU snowboards, Giro helmets and goggle straps, Hydroflask mugs, Arcade Belts, this year’s evo Progress Collection and more.
Through her art Eddy aims to inspire everyone to pick up a board, hop on a bike, get outside and connect with community. One of the reasons she likes doing mural projects is the public art aspect. Public art is for everyone, there’s no barrier to entry. Eddy also loves to incorporate female representation into her work, especially interacting with nature and being sources of inspiration.
Jen Gurecki She/Her
CEO and Co-Founder of Coalition Snow
Learn MoreKelkeloakik (Sandy Ward) She/Her
Co-Founder of Indigenous Women Outdoors
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