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FOR IMMEDIATE RELEASE: October 6, 2010
SEATTLE, WASHINGTON – October 22, 2010- evo Presents “Walk The Line”, its 1st Annual Fashion Show and benefit event. The event will be hosted at the evo flagship store, 122 NW 36th St, at 6:00PM. The goal of the Johnny Cash inspired event is to highlight the intersection between fashion and function of technical outerwear. The first annual runway exhibition will highlight current styles, trends technologies and brands for the 2010/11 winter season. We encourage people to come dressed to the theme and ready to celebrate the upcoming winter season. Invites will be extended to local media, snowsports enthusiasts, industry representatives, influencers and fashionistas.
This event is for everyone, even if you can’t be here for the evening we encourage you to participate. There will be a live web feed of the show with both commentary and imagery. You are encouraged to Tweet along side the broadcast and let us know if you like what you’re seeing, your feedback going to be shared with the world. Designers and representatives from some of the companies will be on hand to talk about the product seen on stage and for a short Q&A after the show, including a special appearance by Olympic Athletes Gretchen Bleiler and Kelly Clark and emcee and Pro Snowboarder Rob Kingwill. Proceeds from the evening will go to Protect Our Winters (POW). Donations will be accepted at the door as well there will be a silent auction featuring Ski Destination packages from Crystal Mountain, Stevens Pass, Mt Bachelor and Whistler Blackcomb. Each include lift tickets, outerwear kits and select items from participating sponsors. There will be drinks, light appetizers, desserts, beats by DJ Sean Cee and parking/shuttle service provided by Seattle MINI.
Walk the Line is sponsored in part by Oakley, The North Face, Nike 6.0, Orage, Holden, Burton, Bonfire, Cilla, DaKine, Skullcandy, Pyramid Brewery, House Wine, Theo Chocolates, KIND Bar, Monster Energy Drink, Freeskier Magazine, Snowboard Magazine and D-List. Catering provided by Aimee Grace Catering.
For more information, or to inquire about invites and press-passes, please contact Nicole Silva at [email protected]. All other evo inquiries contact Molly Hawkins at [email protected].
evo explores the collaboration between culture and sport by seamlessly joining fashion, music, art, and sport. Through our unique events, movie premiers, art exhibitions, and partnerships we are simply providing a venue to share what we love. Passion for building community is a driving force; both on a national level and locally here in Seattle.
Protect Our Winters is the environmental center point of the winter sports community, united towards a common goal of reducing climate change's effects on our sport and local mountain communities.
Resources:
Press Release PDF (Coming Soon)
Contact Information:
evo: https://www.evo.com
Protect Our Winters: https://protectourwinters.org
Follow us @evogear
Twitter # Tag: #evowalktheline
Molly Hawkins
Sponsorships & Participation
E-mail: [email protected]
Nicole Silva
Media & Press
E-mail: [email protected]
